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|2015 CHEVROLET SPARK EV REPRICED TO OFFER GREATER VALUE• As low as $14,995 after full federal and state tax credits and Chevrolet Bonus Cash|
DETROIT – Chevrolet announced today Spark EV 1LT's new manufacturer's suggested retail price would start at $25,995. Depending on an individual's tax situation, the Spark EV is eligible for federal tax credit up to $7,500.
'Chevrolet is committed to making EV driving more accessible, affordable and fun' said Steve Majoros, director of Chevrolet Car and Crossover Marketing. 'The Spark EV is a....
|FROM CANOPY TO CITY: CHEVROLET MEANS SMALL BUSINESS• History with segment dates to the 1930s|
DETROIT – Ever since vendors have peddled produce to passers-by on the streets of busy cities, Chevrolet has provided vehicles that allows them to reach their customers.
Beginning in 1936, Chevrolet sold the Chevrolet Canopy Pickup – a vehicle based on the popular FB-series half-ton pickup truck. Owners could upfit these vehicles with an optional canvas canopy top and side-drop curtains. During its first model year, Chevrolet saw truc....
|CHEVROLET SHARES #BESTDAYEVER WITH 3 MILLION VIEWERS• Ushers in new era of real-time marketing with unprecedented multimedia event|
DETROIT – Chevrolet celebrated the #BestDayEver by personally surprising more than 12,000 people with a multimedia event that turned April Fool's Day upside down and broke new ground to share the brand's lineup of cars and crossovers.
An impromptu Kelly Clarkson concert for pregnant women and new moms, opening day tickets to Major League Baseball games across the country, gas cards from NASCAR driv....
|PICKUPS AND CROSSOVERS DRIVE BEST CHEVROLET AND GMC TRUCK SALES IN MARCH SINCE 2007DETROIT – Chevrolet, GMC, Buick and Cadillac dealers in the United States delivered 249,875 vehicles in March 2015, down 2 percent year over year. Fleet deliveries were up 5 percent and retail deliveries declined 5 percent. Total sales of trucks, including pickups, vans and SUVs, were up 14 percent. Crossover deliveries were up 6 percent and passenger car deliveries were down 21 percent. |
'As the economy gained steam throughout 2014, we knew 2015 would be a strong year for trucks,' sa....
|NO FOOLING – CHEVROLET TO MAKE APRIL 1 #BESTDAYEVER• Partners include MLB, Manchester United, Danica Patrick, Spike Lee and more|
DETROIT –On a day typically associated with surprises of a different sort, Chevrolet has recruited partners in sports, entertainment and philanthropy to perform meaningful surprises – large and small – with people across the country and from all walks of life.
Chevrolet will surprise America through partners like Jimmy Kimmel Live!, Major League Baseball, Manchester United, NASCAR Driver of the No. ....
|‘REAL PEOPLE, NOT ACTORS,' SEE THE REAL CHEVROLET• New marketing campaign reveals candid reactions to Chevrolet vehicles|
DETROIT – Will getting up close and personal with a 2015 Chevrolet car or crossover change a non-Chevy owner's opinion of the brand? A new marketing campaign beginning April 1 called, 'Real People, Not Actors,' seeks to answer that question – and to capture people's reactions on video.
The campaign gathered nearly 400 non-Chevrolet owners in Los Angeles. Participants were introduced to the lineup of Chevr....
|CHEVROLET AND DISNEY SEE POSSIBILITIES IN ‘TOMORROWLAND'• Film to help kick off marketing efforts for next-generation Chevrolet Volt|
DETROIT – At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film 'Tomorrowland' to imagine the possibilities.
The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film's U.S. debut is May 22.
In Disney's riveting mystery a....
|CHEVROLET IS MAKING TRAX WITH NEW CUSTOMERS• Small SUV brings new, younger and female customers to the brand|
DETROIT – The Chevrolet Trax, the brand's newest addition to its SUV family, has climbed to the No. 2 spot in market share in the small SUV segment after its first few months in the U.S. market.
On sale since mid-December, 47 percent of Trax buyers are new to Chevrolet, 58 percent are women, and 19 percent are under the age of 35.
'The Trax gives customers another choice in the Chevrolet portfolio between sm....
|CHEVROLET MALIBU HYBRID DERIVES TECHNOLOGY FROM VOLT• GM estimates combined fuel economy ratings to exceed 45 mpg|
DETROIT – Chevrolet's recent production announcement of its all-electric vehicle based on the Bolt EV concept, as well as the introduction of the 2016 Chevrolet Volt, will be joined by a strong hybrid version of the next-generation Malibu.
Using technology from the 2016 Chevrolet Volt propulsion system, Malibu Hybrid will offer an estimated combined fuel economy rating exceeding 45 mpg, higher than the combined mil....
|ACTION EXPRESS GIVES CHEVROLET FIRST VICTORY IN 50 YEARS IN LAPPING FIELD IN 63RD MOBIL 1 TWELVE HOURS OF SEBRING• PR1/Mathiasen Motorsports Scored Dominant Prototype Challenge Triumph|
SEBRING, Fla. (March 21, 2015) – Celebrating the 50th anniversary of Chevrolet's lone triumph in the 63rd Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida, Christian Fittipaldi, Joao Barbosa and Sebastien Bourdais teamed in the No. 5 Action Express Racing Mustang Sampling Corvette DP to make new history for the Bow Tie Brigade.
Jim Hall II opened the day by running exhibition laps in the Chapa....
|CHEVROLET NAMED ‘OFFICIAL SAFETY TRUCK OF IMSA'• Multi-Year Agreement Provides Silverado 2500 HD Safety Trucks|
DAYTONA BEACH, Fla. (March 19, 2015) – Officials from Chevrolet and the International Motor Sports Association (IMSA) today announced an agreement naming Chevrolet the 'Official Safety Truck of IMSA.'
Chevrolet will provide Silverado 2500 HD trucks to be used at every IMSA TUDOR United SportsCar Championship event on a multi-year basis. IMSA's Track Services personnel will utilize the trucks to respond to on-trac....
|TECHNOLOGIES MAKE CHEVROLET IMPALA, SUVS FAMILY FRIENDLY• Judges praise their safety, comfort and versatility in latest rankings|
DETROIT – Pack up the family and your peace of mind – the Chevrolet Impala sedan and Tahoe and Suburban full-size SUVs were recently recommended for families in new rankings by Kelley Blue Book and U.S. News & World Report.
Impala and Tahoe are among Kelley Blue Book's KBB.com 15 Best Family Cars of 2015, and Impala and Suburban were selected among U.S. News & World Report's 2015 Best Cars for Families.
|FOUR DECADES OF DATA USED TO TEST 2016 CHEVROLET MALIBU• Recorded customer use drives durability testing for next-generation midsize sedan|
DETROIT – Data collected over decades from across the globe is helping ensure the 2016 Chevrolet Malibu can handle the world's worst roads even if the all-new midsize sedan never drives on them.
Data collection boxes are placed in cars in real-world driving conditions around the world. Since 1972, these devices have accurately recorded the harshness and frequency of every jounce, bump and shud....
|BORN AGAIN: NEXT-GEN CHEVROLET MALIBU ANNOUNCED• Larger, lighter and more efficient Malibu to be unveiled at New York Auto Show|
DETROIT – Designed to deliver more efficiency, connectivity and advanced safety features than ever, the next-generation 2016 Chevrolet Malibu will make its public debut at the New York International Auto Show this April.
Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing m....
|CHEVROLET TRAX TAPS LOCAL INSIDERS FOR CUSTOM CITY TOURS• 'Hidden Gems' campaign to champion social discoveries|
DETROIT – Chevrolet plans to introduce the 2015 Trax through an innovative marketing campaign called Hidden Gems created with help from social media influencers.
Twenty social media influencers will create a 'social swarm,' using a mix of paid media, social media and unique experiences – conveying the versatile personality and capabilities of the all-new Trax in Chicago and New York.
Following personalized itineraries....
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