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|CHEVROLET TRAX TAPS LOCAL INSIDERS FOR CUSTOM CITY TOURS• 'Hidden Gems' campaign to champion social discoveries|
DETROIT – Chevrolet plans to introduce the 2015 Trax through an innovative marketing campaign called Hidden Gems created with help from social media influencers.
Twenty social media influencers will create a 'social swarm,' using a mix of paid media, social media and unique experiences – conveying the versatile personality and capabilities of the all-new Trax in Chicago and New York.
Following personalized itineraries....
|EPA RECOGNIZES CHEVROLET WITH CLIMATE LEADERSHIP AWARDWASHINGTON, D.C. – Chevrolet's efforts to help U.S. colleges further reduce their carbon footprint earned a Climate Leadership Award for Innovative Partnerships from the U.S. Environmental Protection Agency Center for Corporate Climate Leadership.|
The award recognizes organizations working collaboratively on leading-edge climate initiatives.
The Chevrolet Clean Energy Campus Campaign engaged hundreds of stakeholders spanning the education, energy, carbon, auditing, and nonprofit sec....
|CHEVROLET VOLT OWNERS GOT THEIR SAY IN NEXT-GEN MODELDETROIT - To Sam Miller-Christiansen, his 2014 Chevrolet Volt is the best car he has owned. And he was willing to tell anyone, including the team developing the next-generation Volt.|
'I said that if they could improve the overall EV range, it would make one of my favorite cars even better,' Miller-Christiansen said. 'To my amazement, they've done it.'
It is just one example of how the 2016 Volt was engineered with input from the collective voices of loyal owners.
Shortly after l....
|CHEVROLET DEBUTS ALL-NEW 2015 INDYCAR AERO PACKAGE• Chevy-developed bodywork delivers improved aerodynamics|
INDIANAPOLIS – Chevrolet-powered racecars in the 2015 Verizon IndyCar Series will feature Chevrolet-developed aero packages.
Chevrolet introduced the road course/short oval body design today at the Indianapolis Motor Speedway. It is distinguished from the previous racecar with new front wing elements, sculpted side pods and a new rear wing.
A speedway configuration for the aero kit, designed for high-speed ovals, wi....
|CHEVROLET CITY EXPRESS POWERS SMALL BUSINESSDETROIT – Small businesses across the country are beginning to add Chevrolet's all-new 2015 City Express cargo van to their fleets.|
According to the University of Michigan Ross School of Business, U.S. small businesses account for 99.7 percent of employer firms. According to IHS Automotive, total small business registrations have increased each year since 2009 with a cumulative 41 percent increase when comparing 2009 to 2013.
'Small businesses constitute key innovators in the U.S. e....
|Chevrolet Commits to Bolt EV ProductionGame-changing, long-range EV to be built at Orion Assembly facility in Michigan|
CHICAGO – Chevrolet this morning confirmed production of its next-generation pure electric vehicle, based on the Bolt EV concept. It will be built at General Motors' Orion Assembly facility near Detroit.
GM North America President Alan Batey made the announcement ahead of the Chicago Auto Show. The Bolt EV concept was introduced last month at the North American International Auto Show in Detroit.
|UPON FURTHER REVIEW, CHEVROLET AWARDS SUPER BOWL MVP COLORADO TO MALCOLM BUTLERDETROIT – After consulting Super Bowl MVP Tom Brady, Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler, whose end zone interception preserved the Patriots' victory in Super Bowl XLIX.|
The Colorado was intended to be awarded to Brady, the Patriots' quarterback, in recognition of his Super Bowl Most Valuable Player award. However, Brady and Chevrolet huddled on Monday and Chevrolet determined Butler deserved recognition for his game-saving i....
|CHEVROLET EQUINOX HAS BEST JANUARY EVER• Refreshed 2016 model to be introduced at Chicago Auto Show|
DETROIT – Customers snapped up nearly 20,000 Chevrolet Equinox compact SUVs in January – a 34-percent increase over year-ago sales that made it the model's best January ever and Chevrolet's second-best selling vehicle, behind the Silverado full-size pickup.
Equinox's January performance builds on the momentum of five consecutive years of record sales. Annual sales in the U.S. increased to 242,242 last year, accounti....
|CHEVROLET DISRUPTS SUPER BOWL PREGAME• Brand touts 4G technology and unanimous Motor Trend Truck of the Year award|
DETROIT – Minutes before the kickoff of Super Bowl XLIX on NBC, Chevrolet shocked 100 million viewers into thinking that their TVs had failed – only to command their attention seconds later to the Chevrolet Colorado, the 2015 Motor Trend Truck of the Year®.
The spot, 'Blackout,' appeared to be a live game feed that transitioned to static and ultimately to a blank screen. Viewers were quickly relieve....
|SUPER BOWL MVP RECEIVES CHEVROLET COLORADONEW YORK – Chevrolet presented Super Bowl XLIX Most Valuable Player Tom Brady with a 2015 Chevrolet Colorado, the Official MVP Vehicle of Super Bowl XLIX, in recognition of his tremendous effort on the field in the New England Patriots 28-24 win over the Seattle Seahawks.|
A media panel and fan vote on nfl.com/MVP determined the MVP Award winner, announced during the Super Bowl Postgame Show on NBC.
The Chevrolet Colorado, 2015 Motor Trend Truck of the Year®, was engineered to be the....
|CHEVROLET SPARK EV PLUGS INTO MARYLAND• Customer demand drives addition of East Coast; features locally sourced drive unit|
WASHINGTON, D.C. – Chevrolet will start selling the Spark EV in Maryland this spring, expanding the pure electric mini-car's 'range' to the East Coast.
The Spark EV is the most efficient U.S. retail electric vehicle on the market, delivering an EPA-estimated combined city/highway 119 MPGe fuel economy equivalent and 82 miles of EPA-estimated combined city/highway range.
It is priced as low....
|CHEVROLET HELPS CUSTOMERS PUT THE BRAKES ON REAR CRASHESDETROIT – Tailgating is great before football games, but in traffic, not so much. Rear-end crashes make up more than one in four of collisions reported to police each year, according to the National Highway Traffic Safety Administration – and many are preventable.|
Forward Collision Alert technology available in several 2015 Chevrolet models, including the Silverado, Malibu, Equinox and Traverse, alerts customers in everyday car-following situations if they may be seconds away from a cr....
|Chevrolet Puts the Show Back into the Auto ShowInteractive display highlights key safety features using state-of-the-art technology|
DETROIT – Chevrolet is putting the show back in the North American International Auto Show with an all-new display featuring six 20 ft.-tall, transparent screens with coordinated LED lighting and music that will tell stories about the brand's cars, trucks and crossovers.
The nine chapters include highlights of Chevrolet's dependability, performance, belief in the power of play, available in-v....
|FOUR CHEVROLET MODELS ARE 2015 IIHS TOP SAFETY PICKS• Awards cover brand's mini car, small car, midsize sedan and midsize SUV segments|
DETROIT – The 2015 Chevrolet Spark, Volt, Malibu and Equinox have been named 2015 Insurance Institute for Highway Safety Top Safety Picks.
The designation goes to models that achieve a good or acceptable rating in the challenging small overlap front test – introduced in 2012 – and a good rating in each of the Institute's four other crashworthiness evaluations – moderate overlap front, side, roo....
|VIRTUAL REALITY PERFECTS CHEVROLET COLORADO ACCESSORIES• 4K resolution display allows fine tuning of vehicle features|
DETROIT – With a giant screen that has more pixels than an IMAX theater, the temptation is ever present to watch a movie or hook up a video game console. At Chevrolet, however, this high-tech display is instrumental to refining vehicle design.
The 4K ultra-fine resolution PowerWall system, capable of displaying both 2D and 3D content, allows designers and engineers to compare versions of part designs and ideas wit....
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